Top 5 SEO Strategies to Increase Traffic & Revenue for Small Businesses
Search Engine Optimization or SEO is critical in getting traffic to your website. The more searchable and visible your website is, the better the chances are of people visiting it. The better the chances, the more likely that you’ll have new customers.
With that said, the virtual landscape has changed in SEO strategy. No longer can you plug certain keywords into your webpage or have a few hotlinks to popular sites. Now you need to put in the work and have a viable strategy that will bring those potential customers to your site. Below, we have outlined the top five SEO strategies to improve traffic and make your website easier to find.
5. Technical SEO
Technical SEO takes the page speed concept and builds upon that. It’s not the what of your site it’s the how. How fast does your site load? How easy is it for search engines to send crawlers to your site to comb for content worth utilizing in their searches? Do you know how crawlers operate? Do you have structured data? Do you have a clean and organized HTML? Are you minifying the JS and CSS code?
How is your internal linking structure set up? Do you have a XML sitemap set up to tell search engines what pages are most relevant? These are only a few startup questions and if you don’t know the answer to them, you are in desperate need of Technical SEO. A site that is crawlable, quick to load, and has winning structured data, will make all the difference in gaining eyeballs on your site.
4. Mobile Friendliness
This one seems like a no brainer but you would be surprised how many small businesses don’t possess a mobile friendly version of their website.
According to Asurion, Americans check their phones 96 times a day on average! If you factor in anywhere from 6-8 hours of sleep that’s once every hour they are awake. And that is simply the average. You’ll have people that will check their phones even more than that. We live in a mobile dependent world and a mobile friendly website is the way to keep them refreshing and checking your site.
Here are some key factors to a mobile friendly website:
- *It helps our clients contact you
- *Google likes mobile friendly content (so much so that Google has switched from Desktop first indexing to Mobile first indexing. Meaning that a great mobile site will rank higher on Google than any desktop site)
- *You will stay competitive with a Mobile Friendly Website
One last factor to remember is there is a difference between having a mobile website and a mobile friendly website!
3. Page Speed
There’s a certain SEO strategy that is extremely important, it’s right in front of your face and yet you can’t see it! It’s the page speed of your website. If someone clicks on your website and that little bar at the bottom slowly crawls, or worse stands completely still, they are likely to move on to a faster site.
Fast page speed is a way to show your customers that you’re on top of your content. There’s also a difference between page speed and site speed. Site speed is the sample of several pages on a website while page speed is the speed at which a page is fully loaded. Ensuring you have quick page speed is the way to keep the customer engaged and their eyeballs on your content.
2. SEO Content
If you want clients to visit your page, SEO is the cornerstone of web searching. It’s imperative that you have Search Engine Optimization but that’s just the beginning. You have to create not just original content but the correct original content. You need to engage your readers and keep them on your site without boring them. A common mistake is to live by long content. While longer content might fare better on search engines, dull content will not.
Essentially, the days of keyword stuffing are over. It was not long ago that publishers could write “Best real estate agent in Orlando” several dozen times on the front and back-end of their website and boom –top page ranking. Those strategies are long gone. Nowadays, it’s all about context.
You need to write to an audience, not to those that solely work in your industry You have to make sure your content is organic and natural and not centered on a primary word. These little tips only begin to scratch the surface of prime SEO content. It’s far more nuanced than simple key words peppered throughout a webpage. It’s an art from.
Backlinking is the most valuable strategy in SEO. A Backlink is when one website links back to another. They are also called inbound links or incoming links. Backlinks are what legitimizes your content. If you have backlinks to your website, this means it is a trusted source of information regarding the topic that is being discussed and researched. They can’t be just any old sites that link back to your site. They must come from highly reputable and well known sites.
This will build your cache and tell search engines that your website is a place they need to visit when certain keywords are searched. Backlinks can be time consuming to earn. You need to generate quality content that people will trust. You have to know what to say and exactly how to say it in order for search engines and trusted sites to link to your original content. If you are getting linked to sites that have poor or incomplete information it could actually hurt your growth and make it difficult to shoot up those ranks. This is why having a sound backlinking strategy is critical!
The above outlined strategies are all proven methods to increase traffic to your website. They build upon the outdated model of pumping keywords into the front and back of a particular blog or article and really take a good look at the entire picture of SEO Marketing.
Utilizing these five strategies and combined with fresh original content will raise your status in Google, Yahoo or whichever search engine your customers are using. Having fast loading, crawler friendly pages combined with a compatible mobile website will have your page shooting up the rankings and leading searches for your keywords. These strategies are only the beginning. There’s a wide world of marketing strategy out there, but these are good stars to guide yourself by.